A vendor-neutral practitioner guide on cloud alliances, co-sell and marketplace – 16 articles covering everything from partner programs to private offers, for ISVs selling with AWS, Azure and Google Cloud.
Introducing the Hyperscaler GTM Playbook
Tag: cloud marketplace
Cloud marketplace is the transactional channel through which ISVs sell software directly against a customer’s committed cloud spend. Listings, private offers and fees each carry their own mechanics, and they differ meaningfully across AWS, Azure and Google Cloud.
