Practitioner Guide
The Hyperscaler GTM Playbook
A comprehensive playbook on building and scaling a software vendor’s go-to-market motion with the three major hyperscalers – AWS, Microsoft Azure and Google Cloud.
Analysis & Thinking
Databases & AI
Enterprise databases are being reshaped by AI – structurally, not gradually. Architecture, economics and safety for systems that cannot afford to be wrong.
From the Playbook
The Hyperscaler GTM Playbook
Hub page – start here for the full picture.
Cloud Alliances Explained
How to build and scale a hyperscaler partnership function.
Hyperscaler Co-Sell
The complete guide to selling with AWS, Azure and Google Cloud.
Cloud Marketplace
Listing, selling and scaling on AWS, Azure and Google Cloud.
Recent Writing
Something New Has to Sit Between Agents and Databases
Enterprise architecture depended on humans in ways nobody designed. Something new has to be built deliberately.
Enterprise Architecture Quietly Depended on Humans
The absence is now visible across every domain. Agentic AI is the first technology to remove those properties simultaneously.
Decades of Change Management. None of It Was Built for Agentic AI
The assumption that software behaves reproducibly is load-bearing in ways that only become visible now.
You Won’t See Failure First. You’ll See Cost
The first signal isn’t a red dashboard or a paged engineer. It’s a line in the cloud bill.
About the Playbook
16 articles for ISVs navigating the AWS, Azure and Google Cloud partner ecosystems. Covers alliance strategy, co-sell motion, marketplace listings, private offers, funding and operations – written for practitioners, not consultants.
Blog Series
What AI agents mean for architecture, safety and economics at the system of record.
Database Performance in the Cloud →
Latency, throughput and cost under real workloads in public cloud infrastructure.
Flash changed everything. This series builds the foundation from first principles.
hyperscaler-gtm.com · Field experience. Honestly documented.
flashdba.com · Database architecture. Agentic AI. No easy answers.
flashdba 